- Free Swot Analysis Template Download
- Swot Analysis Template Pages
- Google Swot Analysis Template
- Swot Analysis Template Download Mac Free
- Marketing Swot Analysis Template
SWOT analysis helps organizations to evaluate how they are doing in the market. It estimates the strengths, weakness, opportunities, of the company and also examines the threats posed to the company. The weaknesses and strengths are internal to the companies whereas the opportunities and threats are considered external to the company.
Oct 02, 2018. Jul 25, 2016. SWOT analysis PowerPoint Template Free Download SWOT analysis Keynote Template Free Download SWOT analysis Google Slides Template Free Download The central visual element of the template is the flask with bubbles. It is framed by four text blocks that correspond to each part of the analysis. The element looks modern and stylish.
SWOT analysis PowerPoint Template Free Download SWOT analysis Keynote Template Free Download SWOT analysis Google Slides Template Free Download The central visual element of the template is the flask with bubbles. It is framed by four text blocks that correspond to each part of the analysis. The element looks modern and stylish. 11+ SWOT Analysis Templates & Examples Download Now Business- or career-wise, it is crucial that you make strategic plans and intelligent decisions. A SWOT analysis guides you know and understand your organization’s or personal strengths and weaknesses (S.
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The members of the different teams share their diagrams. In fact for a new project, each one is encouraged to share their SWOT Diagram anyway they choose. These are essential before launching any project or any product.
Creatley
This consists of templates which are professionally designed. One can use it to analyze changes as well as based on the revision history, take appropriate action. It does have features which can be used for collaborative efforts and projects. It does not need to be installed and is a web based application.
Gliffy
This helps with collaboration for flowcharts, UML, org charts as well as network diagrams and more. This works with Mac as well as PCs and there are custom templates as well as shape libraries and logos which can be used by the team. It can also be integrated with Google Drive, JIRA, Confluence and more. This allows for customization using tools as well as shapes.
MindView – SWOT Analysis Software
This software is great to create a SWOT analysis overview as well as it helps in simplifying decisions for business planning and marketing. SWOT maps can be converted to presentations and reports as well. There are Quick-Start Templates, which help the user. This software even allows for printing of SWOT analysis as a poster. Notes can be inserted as well as hyperlinks to websites can be added. This one allows for a great deal of customization.
Swot Analysis Software
This software helps find out the strategic fit between the external possibilities as well as distinctive internal capabilities that help to prioritize actions. It contains quick-start templates and helps with creation of mind maps, diagrams as well as workflows, floor plans and fashion designs and more.
Grapholite
One can help with flow charts, network layouts, floor plans, sketches, UML as well as illustrations. It helps with the state of the art diagramming. It has inbuilt styles as well as themes. There is auto-rotating algorithms as well as sketch mode which allows single click styling. It is downloadable and runs on mobile devices, tablets as well as on desktops. It can also be used for mind mapping charts.
SWOT Analysis
This app is created for strategic planning and works on Android phones of versions 1.6 and higher. This helps the user with SWOT analysis due to the Quick-Start Templates. The size of this app is just 329k and this helps with applying the concepts of SWOT analysis and strategic planning as well.
Smart draw – Most Popular
Smartdraw is popular as it provides great results in aligning the text and allowing for professional design themes to be applied. It has templates, you can share your diagrams in pdf format and shared on dropbox, google drive as well as onedrive. It also works on different devices and it offers support free of cost for the users.
What is SWOT Analysis Software?
This software promotes Smart Integration as well as Visio Compatibility. It is used to describe each factor and to evaluate ideas and projects. However, not all companies are able to present a good SWOT report and therefore, they need to use these tools which help them present their case in a better matter. These applications are also available for viewing on mobile devices and reports can be exported in dynamic forms.You can also see Speed Control Software
Some of these can also create diagrams such as strategy maps, timelines as well as website wireframes.These softwares help with features which create as well as allow you to maintain and share the SWOT diagrams with ease. They cut down on the drawing time so more time can be spent on analyzing. These softwares can be used with logos, company information and banners and images can be added to them.You can also see Lead Management Software
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by Kate Eby on Jul 25, 2016
In this article, we’ve compiled the most comprehensive list of downloadable SWOT analysis templates offered in Excel, Word, and Powerpoint formats.
Included on this page, you’ll find a basic SWOT matrix Excel template, SWOT competitor analysis template, SWOT analysis strategy template, and more for any given business, project, or personal objective.
SWOT Analysis Templates for Excel
Basic SWOT Matrix Excel Template
Free Swot Analysis Template Download
This SWOT matrix template provides the basic 2x2 layout for an easy-to-read view of your analysis. It also includes a column for measuring the significance of each item in your SWOT categories. This is important for understanding how the different elements in your analysis measure up to each other and which areas require the most attention. Take advantage of the fact that this is an Excel template by using additional worksheets for supporting data or other analyses. You get the simplicity of a SWOT matrix with the functionality of Excel.
Download Basic SWOT Matrix Template
Excel | Smartsheet
SWOT Competitor Analysis Template
This template applies the SWOT process to a competitor analysis, allowing you to compare your business with other companies. Rather than the matrix layout, this template utilizes a simple spreadsheet format with columns for each competitor. This allows you to create a detailed analysis of the competition with the structure of the SWOT framework. See how the strengths and weaknesses of your business measure up, identify which competitors represent threats, see what opportunities others might be missing, and much more.
SWOT Analysis Arrows Template

If you want to use Excel but also want to create an eye-catching SWOT analysis for a presentation, this template offers a bold layout with arrows for each SWOT category. Just add text to each arrow and you’ll have a colorful, graphical display. The template is preformatted for you, so it’s easy to use, and the colors can be adjusted as desired.
SWOT Analysis Strategy Template
This SWOT analysis template offers a slightly different layout from the traditional 2x2 matrix, with sections included for strategizing. This lets you view the relationships between internal and external factors along with strategies for addressing different elements. If you want to emphasize action items alongside the results of your SWOT analysis and within a spreadsheet format, this template offers a solution.
SWOT Analysis PowerPoint Templates
Simple SWOT Matrix PPT Template
This SWOT PowerPoint template has a straightforward matrix design with bright colors for readability and visual interest. The simple matrix format makes it easy to see the correlations between the internal and external factors so you can identify the risks quickly. This template works well for PPT presentations, because it’s attention grabbing but also looks professional.
Download Simple SWOT Matrix Template
PowerPoint | Smartsheet
3D SWOT Analysis Template
With this template you get the 2x2 matrix layout in 3D perspective, creating a PPT slide that is creative without being distracting. Adjust the colors for a different look, or use the template as is. Simply add your text for each SWOT category and you’re ready to go.
Colorful Leaves SWOT Analysis Template
Take your PowerPoint presentation to the next level with this SWOT analysis template. Colorful leaf shapes represent the four SWOT categories and point to your text, which can be added in each corner. The strong visual aspect of this template helps keep viewers engaged, and also makes your job a little more fun.

SWOT Puzzle Template
Doing a SWOT analysis can be a little like piecing together a puzzle. How do strengths and opportunities fit together? How do strengths and weaknesses cancel each other out? This PPT template offers a puzzle design with plenty of room for text. Whether you’re doing a marketing SWOT analysis, evaluating operations, or planning a new project, use this template to create a distinctive PowerPoint slide.
Diamond SWOT Analysis Template
For a variation on the 2x2 matrix, this SWOT analysis template puts the categories into a diamond shape divided into four sections. The different colors help each section to stand out, creating a vibrant PPT template. You get a unique layout while still maintaining internal and external factors displayed side-by-side.
Career Change SWOT Analysis Template
Use this template to create a personal SWOT analysis in PowerPoint format focusing on career change. Examine your professional strengths as well as any weaknesses that may need to be addressed before switching careers. Take into account external factors such as networking opportunities, new market trends, quality of life issues, and your competitors. Weighing key factors can help clarify what steps you need to take in order to successfully transition to a new career.
SWOT Analysis Templates for Word
Simple SWOT Matrix Template
This template offers a colorful SWOT matrix in Word format. While most SWOT templates for Word are black and white, the added color here provides an interesting design element while keeping the layout simple. The template can also be easily modified to suit your needs.
Download Simple SWOT Matrix Template
Word | Smartsheet
Business Planning SWOT Template
With sections for a clearly defined objective, internal and external factors, and evaluation, moving from goal to strategy is the focus of this SWOT analysis template. Word templates offer easy printing and sharing for brainstorming sessions or a group process. Use this template to analyze and plan for your next product launch or business objective.
SWOT Analysis Template With Summary
This SWOT template includes a section for providing a written summary of the analysis. Use this section to present strategies based on the findings of your analysis, or for brainstorming, outlining an action plan, or proposing a revised objective. The template offers a straightforward layout that is easy to read and use.
Personal SWOT Analysis Template
A personal SWOT analysis can be useful for reaching a personal goal, improving performance at work, applying for a new job, or other situations requiring an honest and detailed look at what factors may be supporting you or holding you back. Your strengths may lead you to opportunities, while your weaknesses could make you vulnerable to certain threats. Use this personal SWOT template to identify your internal and external resources as well as weak spots and areas for improvement. Save the analysis as a Word doc or PDF and print for reference.
Understanding SWOT Analysis
Why Use SWOT Analysis?
A SWOT analysis can be used as part of business planning, market analysis, project management, organizational change, individual development (such as a career change or evaluation), or any situation requiring strategic planning to reach an objective. It is sometimes done in combination with a PEST analysis, which looks at the broader political, economic, social and technological factors, and provides a macro-environmental view. This broader external analysis may be relevant depending on the size of the business and type or scope of project under consideration, but a simple SWOT analysis can be helpful for any size of business. And since the analysis considers both internal and external factors, it’s an opportunity for businesses to take an honest look at what they can handle and which strategies or operations need to change.
Swot Analysis Template Pages
While you can create a SWOT analysis using a list format to document strengths, weaknesses, opportunities and threats, it is common for these categories to be represented in a 2x2 matrix. The matrix is essentially a table with four columns, showing internal factors on top and external below. This format puts the categories side-by-side, making it easier to see correlations among them. The SWOT templates provided below include the matrix format as well as other options. You’ll find templates for Microsoft Word, Excel and PowerPoint. All of the templates are free to download and can be customized to fit your project’s needs. A SWOT template in Word offers simplicity, while Excel allows you to include additional data sheets in your analysis, and PowerPoint templates provide a visual display to enhance presentations. We’ve also included a Smartsheet SWOT template, which provides the benefits of a spreadsheet format with enhanced collaboration and additional features.
Internal and External Factors in SWOT Analysis
No matter which template you choose, your analysis will include the four SWOT categories. Let’s take a closer look at what constitutes strengths, weaknesses, opportunities and threats.
- Strengths and Weaknesses - These are internal factors, which in a business context may include financial resources, human resources, facilities, equipment, processes and systems. They may include elements such as business culture, certifications, reputation, and leadership. It’s important to remember that what constitutes a strength or weakness will depend on the objective you are assessing. An element of your business could be a strength in one instance and a weakness in another context depending on how it affects your objectives. In general, you are looking for what characteristics give your business an advantage or disadvantage over others in achieving the objective.
- Opportunities and Threats - The external elements influencing your business may include market trends, outside funding, customer demographics, suppliers, the economic climate, political and environmental issues, and other factors. The analysis can help identify new business opportunities and areas for growth as well as issues that could hinder a project or business endeavor. External factors are typically outside of your control - even weather and seasonal changes can influence business goals. Anticipating these factors early can help your team plan ahead and stay flexible when they occur. Part of the analysis is to examine how external opportunities and threats relate to internal strengths and weaknesses in order to determine whether an objective is even attainable and create a strategy for moving forward.
The SWOT framework is effective for analyzing and creating a simplified picture of a complex situation. But it’s possible for it to be an oversimplification, which is one of the limitations of SWOT analysis. Another is that it is primarily a summary tool and doesn’t provide a clear plan of action. Taking SWOT issues and translating them into actions is a critical part of the process, but it relies on the ability of whoever is conducting the analysis to identify key factors and use them to develop an effective strategy. This is a subjective process with inherent limitations, but there is no question that SWOT analysis can provide valuable insight for any business, project or individual.
Google Swot Analysis Template
Take Action on Your SWOT Analysis with Effective Project Management in Smartsheet
Determining the strengths, weaknesses, opportunities, and threats related to your project or organization is a key first step in managing and implementing a successful plan of action. Once you’ve completed your SWOT analysis, it’s essential that you have the right tools in place to plan, manage, automate, and report on your project plan.
Swot Analysis Template Download Mac Free
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Marketing Swot Analysis Template
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